Prime Brands Group holds the official NCAA license for this SOAR Sunrise Alarm Clock, and the Ohio State branding is cleanly integrated into the base. The real draw here is the gradual light simulation. It starts dim and slowly brightens over 30 minutes, mimicking a natural sunrise rather than jolting you awake with a buzzer.

The LED offers two color temperatures: a bright white for a more alert start, or a warm yellow that feels softer on the eyes. You can adjust the display brightness independently, which matters if you’re sensitive to light while sleeping. The snooze gives you nine extra minutes, which is standard but works fine. The alarm sound itself is adequate—not harsh, but not particularly pleasant either.

Build quality is solid for a licensed product, though the plastic chassis feels standard at this price point. It works best if your room gets no morning light, as the simulation relies on contrast. For Ohio State fans who want a gentler wake-up routine, this does the job without fuss.