SIMPLUS brings a genuinely fast hair dryer to the table without the usual jet-engine noise. The 160,000 RPM brushless motor pushes air at 65m/s, which cuts drying time noticeably compared to standard models. For thick or long hair, that difference matters on a rushed morning. The 400 million negative ions help reduce static and frizz, leaving hair smoother after drying.

At 1600 watts, this isn’t the most powerful dryer on paper, but the motor efficiency makes up for it. The airflow feels concentrated and consistent, not scattered. It’s lightweight enough to hold comfortably through a full styling session, and the included nozzle adds precision for focusing heat on sections. The pink finish is bright and clean, though the plastic build feels standard for the price point.

Noise levels are lower than typical high-speed dryers, but it’s still audible during use. If you’re after a fast, affordable dryer that handles all hair types without excessive heat damage, this delivers. Just don’t expect pro-grade build materials at this price.