Dyson’s Air Multiplier technology is the core of the AM09. It replaces fast-spinning blades with a quiet, focused stream of air. This creates a heater and fan that feels fundamentally different from a traditional appliance.

The Jet Focus feature is its most practical trick. In focused mode, it projects a concentrated stream of warm or cool air across the room to target you directly. Switch to diffused mode, and it gently circulates air throughout the entire space. The ceramic heating elements reach their maximum output quickly, taking the edge off a chilly room without the dry, burnt smell of some heaters. It operates on a standard 2000-watt circuit.

At this price, you’re paying for that unique blade-free design and Dyson’s engineering. It is a corded unit, so placement is limited by your outlet. For a safe, quiet, and effective year-round climate tool with a distinct aesthetic, the AM09 delivers.